Yokohama Tires


Santa Barbara Yokohama Tire Dealer

For more than a century, Yokohama has been a world leader in the development of outstanding tire designs and technology, giving drivers better control on the road. Since its establishment in 1917, we have devoted ourselves to advancing the leading edge of the industry. We were the first Japanese tire manufacturer to be granted ISO9001 certification in recognition of a quality-assurance model-company in design, development, manufacture installation, and related services.

Yokohama also takes its responsibilities to the environment very seriously. Among our many ongoing initiatives, we have eliminated the use of CFCs and trichloroethane in the manufacturing process, and have switched from heavy oil to natural gas to reduce CO2 emissions and save energy.

Driven by the needs of people, Yokohama continues to respond with environmentally-compatible solutions engineered to outperform, whatever the performance need.

About Yokohama

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Made in the USA

Our Grand Design 100 medium-term management plan outlined efforts to expand our tire production capacity. When Yokohama adopted the plan in 2006, authoritative projections called for an average annual growth of 100 million tires in global demand. From that moment forward, we have been determined to accommodate that growth and provide better service for our customers.

In April 2013, we announced and signed a Memorandum of Understanding with the State of Mississippi to build a plant in the city of West Point to produce truck and bus tires that will total up to one million units a year. In September 2013, just five months after the announcement, we broke ground on the $300 million investment covering over 500 acres of land.

Meanwhile, expansions had previously been completed at our Salem, Virginia manufacturing plant where we now produce ultra-high performance, high-performance and touring passenger car tires as well as light truck tires in our 1.2 million square-foot facility. Products manufactured at that location include our flagship brand ADVAN®, GEOLANDAR®,® and AVID® tires that include the Ascend, incorporating our breakthrough orange oil technology.

We are now proud to announce that as of October 2015 the facility in Mississippi is also fully functional, insuring that the growth of the Yokohama brand in North America will now be served by two factories, right here in the U.S.A.

We at Yokohama are committed to achieving sustainable growth as a global organization and we are grateful to have earned your trust as our customer.

Visit site