Michelin Tires

Santa Barbara Michelin Tire Dealer

Michelin Tires

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.

Research, Development and Testing

Producing the highest quality tires that deliver miles and miles of driving pleasure does not happen out of luck. It starts at the Michelin Americas Research and Development Corporation where innovation and technology collide with the real world needs of demanding consumers in a highly fragmented industry. Employing 960 people, many of which are engineers, Michelin’s R&D center in North America has been responsible for developing some of the finest products in the world to market, including the first 80,000 mile passenger tire for American-made vehicles. When a Michelin tire is on the road, it delivers a collection of benefits rather than just being good at one particular attribute. You get great handling, superior wet traction and long mileage without sacrificing comfort because the engineers at MARC are not content or satisfied with any sort of compromise or trade-offs.

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